Goal: Ensure processes are followed, and automate any simple or complex marketing workflow, without errors. Why it matters: Two-thirds of employees are hacking their work to get around friction that costs organisations time, money and energy. Companies must align work design with how works get done. What we're doing: Improving design workflows to enable users to streamline any marketing task, providing transparency for who does what and when. Create action triggers (notifications) to speed up the process and keep everyone on track.